Prof. Dr. Henrik Sattler {"uuid":"88c53233-439d-4d89-a00e-45e031c28d58","name":{"firstName":"Henrik","lastName":"Sattler"},"info":{"portalUrl":"https://www.pod.uni-hamburg.de/detail/de/persons/henrik-sattler(88c53233-439d-4d89-a00e-45e031c28d58).html"},"titles":[{"value":{"text":[{"locale":"de_DE","value":"Prof. Dr."}]}}],"staffOrganisationAssociations":[{"period":{"startDate":"2000-04-01T12:00:00.000+0200"},"employmentType":{"pureId":1420,"uri":"/dk/atira/pure/person/employmenttypes/universitaetsprofessoren","term":{"formatted":false,"text":[{"locale":"de_DE","value":"Universitätsprofessoren"}]}},"organisationalUnit":{"name":{"text":[{"locale":"de_DE","value":"Betriebswirtschaftslehre, insbesondere Marketing und Branding (Prof. Dr. Sattler)"}]}},"addresses":[{"street":"Moorweidenstrasse 18","postalcode":"20148","city":"Hamburg","country":{"term":{"text":[{"locale":"de_DE","value":"Deutschland"}]}}}],"emails":[{"value":{"value":"henrik.sattler@uni-hamburg.de"}}]},{"period":{"startDate":"2009-01-01T12:00:00.000+0100","endDate":"2028-02-29T12:00:00.000+0100"},"employmentType":{"pureId":1420,"uri":"/dk/atira/pure/person/employmenttypes/universitaetsprofessoren","term":{"formatted":false,"text":[{"locale":"de_DE","value":"Universitätsprofessoren"}]}},"organisationalUnit":{"name":{"text":[{"locale":"de_DE","value":"Research Center for Media and Communication (RCMC)"}]}},"addresses":[{"country":{"term":{"text":[{"locale":"de_DE","value":"Deutschland"}]}}}],"emails":[{"value":{"value":"henrik.sattler@uni-hamburg.de"}}]}],"keywordGroups":[{"pureId":26168741,"logicalName":"sustainabledevelopmentgoals","type":{"uri":"/dk/atira/pure/sustainabledevelopmentgoals","term":{"formatted":false,"text":[{"locale":"de_DE","value":"Ziele für nachhaltige Entwicklung"}]}},"keywordContainers":[{"pureId":26168742,"structuredKeyword":{"pureId":12798321,"uri":"/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production","term":{"formatted":false,"text":[{"locale":"de_DE","value":"SDG 12 – Verantwortungsvoller Konsum und Produktion"}]}}},{"pureId":52722779,"structuredKeyword":{"pureId":12798303,"uri":"/dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being","term":{"formatted":false,"text":[{"locale":"de_DE","value":"SDG 3 – Gute Gesundheit und Wohlergehen"}]}}}]}]}KontaktBetriebswirtschaftslehre, insbesondere Marketing und Branding (Prof. Dr. Sattler)henrik.sattler@uni-hamburg.deBeitrag zu den UN-Nachhaltigkeitszielen (SDG)ÜberblickPublikationen186Projekte8Aktivitäten3Preise1PublikationenSuche41—50 von 186 2011Moving beyond similarity: How celebrity endorsements for parent brands support dissimilar brand extension successC. ErfgenN. LangeH. SattlerPublished: Konferenzbeitrag - Aufsatz in Konferenzband in: Proceedings of the 40th Annual Conference of the European Marketing Academy: 8 S., 1. Aufl., Ljubljana: Univ.Präferenzforschung für InnovationenH. SattlerK. TalkePublished: Beiträge in Sammelwerken in: Handbuch Technologie- und Innovationsmanagement: 381-399, Wiesbaden: GablerPreference measurement with conjoint analysis - overview of state-of-the-art approaches and recent developmentsF. EggersH. SattlerPublished: Zeitschriftenaufsätze: GfK marketing intelligence review , Vol. 3, 1, 36-47Survival of the fittest - The impact of image-based brand-country fit on global brandingP. BrunoK. KleinF. VölcknerH. SattlerPublished: Konferenzbeitrag - Aufsatz in Konferenzband in: Proceedings of the 40th Annual Conference of the European Marketing Academy : 8 S., 1. Aufl., Ljubljana: Univ.Vampires return: How celebrity endorsers suck the recall from the brandS. ZenkerC. ErfgenH. SattlerPublished: Konferenzbeitrag - Aufsatz in Konferenzband in: Proceedings of the 40th Annual Conference of the European Marketing Academy: 8 S., 1. Aufl., Ljubljana2010The impact of brand extension success drivers on brand extension price premiumsH. SattlerF. VölcknerC. RiedigerC. M. RinglePublished: Zeitschriftenaufsätze: International Journal of Research in Marketing, Vol. 27, 4, 319-328, 10 S.DOI: 10.1016/j.ijresmar.2010.08.005Externe PublikationsmetrikenDabei werden Daten an Dritte übertragen. Weitere Informationen finden Sie in unserer Datenschutzerklärung.Does image-congruent media selection influence celebrity endorsement advertising success?C. ErfgenR. HeukeH. SattlerPublished: Beiträge in Sammelwerken in: The six senses – 39th EMAC Conference, Copenhagen Business School, Department of Marketing, Denmark, 1 - 4 June 2010 ; conference proceedings: 7 S., CopenhagenHow important are brands? - A cross-category, cross-country studyM. FischerF. VölcknerH. SattlerPublished: Zeitschriftenaufsätze: Journal of Marketing Research, Vol. 47, 5, 823-839How important are brands? A cross category cross-country studyM. FischerF. VolcknerH. SattlerPublished: Zeitschriftenaufsätze: Journal of Marketing Research, Vol. 47, 5, 823-839, 17 S.DOI: 10.1509/jmkr.47.5.823Externe PublikationsmetrikenDabei werden Daten an Dritte übertragen. Weitere Informationen finden Sie in unserer Datenschutzerklärung.Hunting vampires: do celebrity endorsers suck the recall from the brand?C. ErfgenS. ZenkerH. SattlerPublished: Beiträge in Sammelwerken in: The six senses – 39th EMAC Conference, Copenhagen Business School, Department of Marketing, Denmark, 1 - 4 June 2010 ; conference proceedings: 7 S., Copenhagen41—50 von 186 Externe Publikationsmetriken sind inaktivDurch die Aktivierung werden Daten an Dritte übertragen. Weitere Informationen finden Sie in unserer Datenschutzerklärung.aktivieren